Wibax Magazine


Reorganisation and team building – Wibax prepares for continued growth

A new organisation that makes it easier to scale up.
And three new CEOs.
Wibax kicks off the new year and continues its journey of change.

Already two years ago, Wibax carried out a reorganisation aimed at preparing the organisation for further growth. During the past year, a group management team was appointed with a group manager on site in Finland. On January 1 this year, the same organisational structure was implemented in Sweden with Tore Johnsson as CEO of Wibax Sweden. Jonas Wiklund continues as CEO of the parent company Wibax Group.

“There has been some lack of clarity in how our organisation was structured in the past. Now we have an organisation that is scalable, to clearly promote continued growth. At a group level, we can now focus on long-term vision and strategy, says Jonas Wiklund.

Tore Johnsson, who took over as CEO of Wibax Sweden on February 1, previously had the role of CEO of Luleå Science Park.
“Tore’s experience with running companies and generating growth will be an important part of the group’s continued growth journey. He is one of several important players on our team, says Jonas Wiklund.

On February 1, Joakim Öberg, a former marketing manager and pilot at Kallaxflyg also started as CEO of Swedish Wibax Logistics.
“Logistics is an important business division for us and Joakim will be able to contribute new energy to reach our future goals”, says Jonas Wiklund.

Joakim Öberg’s appointment means that Magnus Sundström, former CEO of Wibax Logistics, now works with logistics at a group level. There he is responsible, among other things, for Wibax’s major electrification journey, where 100 percent of the company’s vehicle fleet is to be electric by 2030.

Last but not least, Ilkka Hirvelä steps in as CEO of Finnish Wibax Sales on 6 March, having previously served as Business Manager for Kemira.
“Ilkka has extensive experience with one of our products in particular, sodium hydroxide, and will contribute strongly to our future growth in Finland”, says Jonas Wiklund and continues:
“The potential in Finland is at least as strong as in Sweden. Overall, we see enormous growth on the chemicals side throughout the Nordic region. We have now laid out the game plan and the game system and can start doing the work. It feels very exciting”, concludes Jonas Wiklund.